The City of Eugene was looking to promote recycling in a memorable way.

The City of Eugene was looking to promote recycling and educate community members so that they make the choice to recycle. Our Creative Director pitched a spot that encourages community members to ‘Drop the Baggage’ that comes along with throwing items out, and instead choose to recycle. The goal was to stand out in a memorable way, so that people recall the end and make the choice to recycle.

I was privileged to assist with this campaign in both the video shoot, and editing. This campaign was utilized on TV, radio, billboard, social media, and print ads.